Briefing
Need a launch film with product proof?
Send the product, claims, launch date and sales channels. I will shape the campaign from brand film to ad cutdowns.
Mail Layo
GE - SCALP - LAB FILM
Beauty Launch / Campaign Page
Golden Effect Scalp Scrub
Project / Launch
A video-led launch world for Golden Effect scalp scrub, moving from clean lab proof to shower ritual and product-in-hand social cuts.
The campaign frames the scrub as more than a bathroom product: it is a tested scalp-care ritual with lab credibility, tactile product proof and vertical launch assets made for social commerce.
Visual Output
Lab credibility meets bathroom ritual.
Motion Sequence
Lab Film
Scientific proof, shaped as launch content.
Project Context
A product launch with proof built in.
The campaign positions the scalp scrub as a care step with evidence behind it: lab process, ingredient handling, product tubes and real-use bathroom scenes. The visual language stays clean and clinical, but keeps enough warmth to feel like a premium haircare ritual.
A premium scalp-care story with enough proof for product pages, ads and launch cutdowns.